We run ads on Facebook / Instagram that direct users to your survey. We can define audiences based on users' geo-location, age, gender, interests and/or behaviors.

We then design ads that will capture their attention and entice them to provide a response to the survey.

All visual assets and copy is compiled / designed by Pollsur and will be sent to you for approval prior to launch.

In instances where your client has access to local imagery, we may request to use that.

We'll build a target audience inside Meta Ads Infrastructure to establish the total number of people we can target.

We'll contrast this information to your minimum response quota and provide an indication of whether a project is possible.

If yes, we'll provide an estimated cost per response and an indication of our fees to manage the project. 

There are three factors we consider when pricing these projects:

Pollsur Management Fees

Advertising Budget that we pay to Meta to run the ads

Incentives (managed by client)

We will invoice for the total, for payment in advance of the commencement of our project.

Our projects are billed by the number of target audiences we need to setup as each audience represents a duplication of activity in setup, management, optimization and reporting.

There are economies of scale associated with running multiple audiences and we'll work closely with you to amalgamate target audiences where possible to minimize the costs.

We try to localize audiences as much as possible. Saying "Do you live in Dunwoody?" (GA, NA) will elicit a stronger response than "Do you live in Atlanta?" or "Do you live in America?" and generate a lower overall cost per complete. 

We will always make recommendations on the most cost effective way to complete a project.

Like most Market Research Studies, the biggest factor in Cost Per Complete is incidence rate, however due to the power of Social Media Marketing, we don't experience the same challenges with geo-locations or personal qualification identifiers (parents, CALD, Job Industry, Interests etc.) as most collection methods do.

Another contributing aspect is the 'care factor' of a given audience. Unlike a panel, social media users aren't on Facebook / Instagram with the intention of completing survey(s) to earn money or rewards. 

Using the targeting functionality available via Meta, we can show ads to your target audience however if the survey is something they don't care about or won't impact them, responses are more costly to obtain.

Finally, survey length & incentive will always play a part, as will diminishing returns associated with a 'too large' quota.

These are all things we can chat through. If you have more questions, click the button at the bottom of the page to book a meeting with our team.

Due to data storage requirements, incentives are handled on your end.

Although we're a Sample Aquisition provider, Pollsur does not retain any survey response data at any time. Conversely, your survey systems will have end-to-end encryption that satisfies all data requirements.

As such, we will recommend an incentive in our quote for you but do not include the cost of that incentive in our pricing.

For all standard jobs, we need 2 weeks from quote approval & payment.

In circumstances where time is imperative, we can be in field within 48 hours of an approved quote & processed invoice.This level of urgency is not preferred as it increases the propensity for errors and can lead to an ill considered project.

Consequently, there is a fee associated with urgent turn-arounds of under a week.